This weekend I live streamed a webinar – a breed study of the Swedish breed Jämtland sheep from the spinner’s perspective. Webinars are powerful tools to meet and share information and skills. Today I invite you to my studio and the making of a breed study webinar.

This webinar is about Jämtland wool.

Webinar content creation

A webinar is a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions and comment.

The first thing to think about in the making of a webinar is the content: What should the webinar be about? At the moment I am making a webinar series of breed studies of Swedish sheep breeds from the spinner’s perspective.

Subject and crafting

I pick the breed I want to talk about. Preferably a breed I have worked with and have fleece available for. I also want it to be a breed from which I have made something of the yarn to show you. If I haven’t I need to prepare that too – I want to be able to show you the whole process from fleece to a finished textile or at least a sample of some sort.

A woman working on a computer by an office desk.
There is lots of preparation work to create the content for a webinar.

I also take photos for the blog post. The photos, especially the close-ups, are important for both the blog post and the live stream. I have only one camera in the webinar and it doesn’t do close-ups very well. With the close-up photos in the blog post my viewers can go back to the blog post if they missed details in the webinar.


I have the same basic outline for all my webinars – I talk briefly about the breed and then I go on to preparation, spinning and use of the wool of that breed. I want to show the steps in the process from fleece to project. To me the preparation of wool is the most important thing – the steps I take early in the process have consequences for the end result. I show different ways to prepare and spin the wool and how they affect the end result.

The content I fill my outline with is the base of that week’s blog post and is also the starting point of my webinar script. My hope is that the video webinar together with the written blog post will fit as many learning styles as possible.

Administration and tech

There is a lot of administration and tech to be done before a webinar, but I’m slowly getting the hang of it now.

  • I write emails to invite followers to the webinar. I also write emails to those who register. A couple of days before the webinar I write reminders. To have everything ready I also compose the emails to send after the webinar – the link to the replay and a feedback email. During this period I also answer a lot of emails from followers. For one webinar I send roughly 2500 emails. I use an email marketing and automation platform to help me with this.
  • I set up the registration – a registration page, registration form and automations to send the right emails to the right people in the right order.
  • To show glimpses of what you can expect from the webinar I make a promo video with the most important information.
  • I also publish a blog post that covers the topic of the webinar.


I want to have control of what I am doing and usually rehearse three times before a webinar. I do this as if it were a real webinar – I set up my studio and record a private live stream. This way I rehearse both the webinar and the studio set-up. It also means that I can watch the live stream afterwords to see if I need to make any adjustments. In the rehearsing phase I can fine tune the order of things and placement of tools in the studio.

As part of the rehearsing I decide on what to wear for the live stream. I want to wear something handspun, preferable from the breed I talk about in the webinar. It should also be in a colour that contrasts to the yarn I’m spinning. A light sweater behind white fiber wouldn’t be a good idea. As a former Sign Language interpreter I am always aware of the importance of good contrast between my hands, the wool and the background behind them (=what I wear).

I chose a shawl in Jämtland wool for the Jämtland webinar. I carefully planned how I wore the shawl so that the tail wouldn’t be in the way of or cover the fiber hand.

The webinar studio

I use a king size bed sheet for a backdrop, a studio light, some extra lights and a microphone. That’s it. It seems like a very simple studio set-up, and it is. However, every time I need to transform my home office to a live stream studio it is quite a lot to remember.

A room with a desk with computer screens, studio light, script holders and baskets of wool and spinning tools.
The studio is set up for a live stream!

The image above seems like your ordinary messy home office. All of the things and gadgets in the image have a purpose in the live stream, though. Let’s go through it:

The studio map.
  • The backdrop provides a calm background. It also covers the busy shelf and whiteboard behind it. A while ago I bought real grown-up curtains to keep the sun out. The window faces west and in the light months I need to pull the blinds down as well. In May or June I even place a parasol outside the window to block the sunlight.
  • The microphone is essential for a good and comfortable sound. Do pay attention to the fancy pop filter. I used to have a bug with a chord, but I didn’t like being attached to the computer while at the same time spinning. Just imagine the amount of things that could go wrong! I bought this new microphone for money I got from my patrons. My 17-ear-old is very envious.
  • Light is of course essential too. I have light from above and from the front plus my studio ring light from the side. These three light sources together minimize the shadows and give a pleasant picture.
  • I place the chair as far back as I can so that my lap shows. In my webinars I do a lot of carding and if I should sit closer to the screen you wouldn’t be able to see the cards. I need to sit quite high for my lap to show and therefore I need a foot support.
  • During the webinar I use lots of tools like cards and combs and I need them organized and close at hand. I keep the wool in a basket, my tools in another basket, the knits under the stool and processed wool in a bowl on the table. I use a felt board to display wool and yarn on.
  • The script is of course important too. I make one page for each section of the webinar and everything is organized in mind maps.
  • The computer screen is where I can see myself as you see me. I can also see the chat window where you write nice things and clever questions.
Mindmap script for my Värmland webinar.

And we’re live!

Ok, it’s Webinar Day. This means that I spend all day in a daze. I am a nervous wreck and quite annoying to the rest of the family. I go through the Imposter syndrome over and over and again. Who am I to do this? Why should people listen to me? But I also tell myself that I know what I am doing and that I am well prepared.

I set up the studio one hour before show time, which is way too early. But it helps me deal with my emotions which skip up and down like balls in a pinball machine. Hopefully I remember to spend the extra time meditating to ground myself. Ten minutes before the webinar starts I start the live stream to check sound and video. It also gives me a chance to chat with the early birds and get comfortable in the studio.

I come early to the webinar and spin with the first viewers.

When I start the webinar I am totally there, with you. It is a great feeling to have you there with me while at the same time in so many different parts of the world.

By the time I do the live webinar I am quite familiar with the script and I’m not nervous. I have prepared enough to know what I am talking about and how to make smooth transitions between different sections. What I am not prepared for, though, are your questions. You can ask me anything live and I quickly need to find a reasonably intelligent and suitable reply. Everybody doesn’t have the same frame of reference and I may need to explain and elaborate on terms or concepts I present. This is quite an adventure and I learn something new every time.

The chat window is full of love and dedicated spinners.

It’s funny, the hour before I start goes so slowly and once it’s webinar o’clock time flies. I have such a lovely time with you, doing what I love. All the hours I have spent up to this moment have had a purpose and paid off. The feedback I get from you is overwhelming.

When things go wrong

Sometimes things don’t go as I have planned. Everything is rehearsed and structured, but when something happens during the live stream I need to make fast decisions. Usually it is the tech that goes wrong. For every webinar I make the nagging sensation is always there: Will the tech goddesses treat me well this time? The very thing that makes this kind of production even possible is also the thing that can totally ruin it.

On one of my first webinars I couldn’t for the life of me find the go live button when the webinar was supposed to start. I got really frustrated and didn’t know what to do. I ended up postponing the webinar 24 hours and by then I knew what to do.

In the Jämtland webinar this past Sunday all started well. I got in early and chatted with people. Three minutes before scheduled time the webinar was shut down by YouTube due to “Violation of community guidelines”. I still don’t know why. I tried to get back and to move the webinar to Facebook, but with no luck. Instead I scheduled a new webinar for 24 hours later. To be on the safe side I recorded a private live stream (Monday morning 6:30 am) to send if the second try would fail. But everything worked out and we had a lovely Monday webinar.

It’s a wrap! The webinar is finished and I am full of endorphins.

Post production

When the webinar is over I am totally exhausted and at the same time overjoyed and full of endorphins. I finish the replay email and add links I have mentioned in the webinar or that viewers have asked for. I answer more emails, usually lovely ones. A week or two later I send out the last email asking for feedback to make future webinars better.

I hope to see you in upcoming webinars! I plan to make at least one more before summer.

Happy spinning!

You can follow me in several social media:

  • This blog is my main channel. This is where I write posts about spinning, but also where I explain a bit more about videos I release. Sometimes I make videos that are on the blog only. Subscribe or make an rss feed to be sure not to miss any posts.
  • My youtube channel is where I release a lot of my videos. Subscribe to be sure not to miss anything!
  • I have a facebook page where I link to all my blog posts, you are welcome to follow me there.
  • I run an online spinning school, welcome to join a course! You can also check out my course page for courses in Sweden.
  • On Patreon you can get early access to new videos and other Patreon only benefits. The contributions from my patrons is an important way to cover the costs, time and energy I put into the videos and blog posts I create. Shooting and editing a 3 minute video takes about 5 hours. Writing a blog post around 3. You can read more about my Patreon page here.
  • Follow me on Instagram.  I announce new blog posts, share images from behind the scenes and post lots of woolliness.
  • In all the social media I offer, you are more than welcome to contact me. Interacting with you helps me make better content. My private Facebook page, however, will remain private.
    If you like what I do, please tell all your fiber friends and share these links!
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5 Replies to “Webinars”

  1. Josefin, this is a great blog (as all of yours are)! I watched the webinar live. I had trouble hearing you clearly. This hasn’t happened before. I watched a few minutes of the replay (as a hearing experiment), and I had the same problem. It was like in the old days, trying to tune into a radio station that you just can’t quite get. The only times I could hear you were when you bent forward. I don’t know if others had this experience. But knowing your format, I could get a lot out of it just by watching. On another note, I started following you late. Is there a way to get a link to the Gotland webinar? I would very much like to see it. Thanks for all you do.

    1. Thank you Jennifer! When I compare the Jämtland webinar with earlier ones I would say that the Jämtland webinar has better sound. But that doesn’t mean that it is good. Live streaming can have its disadvantages when it comes to sound and video quality. There is a big difference in both audio and video between live streams and a pre-recorded video. The sound issue could also be due to a heavy pressure on the Internet due to the situation we are in.

  2. I learned about you from your article in the Summer 2020 edition of Spin Off Magazine…and I’ve enjoyed watching your Youtube videos and reading your blog posts. I wonder if there is a way to watch some of the webinars that have already taken place? I’ve read some of the breed study blog posts, but also thought it would be great to be able to view the webinar.

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